Viewing: All campaigns ยท 1 May 2026 to 30 Jun 2026
Performance Summary
Summary based on the selected filters.
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May vs June Benchmark
Comparison of overall performance. This is independent of the active dashboard filters.
Rate differences are shown in percentage points.
Campaign Performance Comparison
Results are based on the average of the campaigns shown, not industry benchmarks.
| Campaign | Open % | Click % | Revenue | Result |
|---|
Revenue by Product
Revenue linked to campaign sales.
View supporting SQL output
Classification Rules
Campaign labels compare open rate, click rate and revenue with the average of the campaigns currently shown.
- Strong: all three metrics are at or above the current campaign averages.
- Mixed: some metrics are above average and others are below average.
- Below Benchmark: most metrics are below the current campaign averages.
- Improved: current-period revenue increased and at least two benchmark metrics improved.
Open and click rate differences are shown as percentage points because they are absolute differences between two rates.
Campaign Details
Detailed SQL output by campaign.
| Campaign | Activities | Sent | Delivered | Bounced | Open / Read % | Click % | Revenue |
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Activity Details
Detailed SQL output by activity.
| Activity | Campaign | Channel | Recipients | Delivered | Bounced | Open % | Click % |
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Product Revenue Table
Product sales output from SQL.
| Product | Category | Orders | Revenue |
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Monthly Performance Trend
Monthly SQL output for opens, clicks, and revenue.
Overall May vs June Comparison
This table compares all June 2026 data with all May 2026 data.
| Metric | Current | Previous | Difference | Result |
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