Viewing: All campaigns ยท 1 May 2026 to 30 Jun 2026

Total Sent-
Delivery Rate-
Open Rate-
Click Rate-
Revenue-
Overall Performance Status-

Performance Summary

Summary based on the selected filters.

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May vs June Benchmark

Comparison of overall performance. This is independent of the active dashboard filters.

Revenue - vs previous period
Open Rate - vs previous period
Click Rate - vs previous period

Rate differences are shown in percentage points.

Campaign Performance Comparison

Results are based on the average of the campaigns shown, not industry benchmarks.

Campaign Open % Click % Revenue Result

Revenue by Product

Revenue linked to campaign sales.

View supporting SQL output

Classification Rules

Campaign labels compare open rate, click rate and revenue with the average of the campaigns currently shown.

  • Strong: all three metrics are at or above the current campaign averages.
  • Mixed: some metrics are above average and others are below average.
  • Below Benchmark: most metrics are below the current campaign averages.
  • Improved: current-period revenue increased and at least two benchmark metrics improved.

Open and click rate differences are shown as percentage points because they are absolute differences between two rates.

Campaign Details

Detailed SQL output by campaign.

Campaign Activities Sent Delivered Bounced Open / Read % Click % Revenue

Activity Details

Detailed SQL output by activity.

Activity Campaign Channel Recipients Delivered Bounced Open % Click %

Product Revenue Table

Product sales output from SQL.

Product Category Orders Revenue

Monthly Performance Trend

Monthly SQL output for opens, clicks, and revenue.

Overall May vs June Comparison

This table compares all June 2026 data with all May 2026 data.

Metric Current Previous Difference Result