ICT499 Capstone Prototype

SME Campaign Performance DSS

SQL-driven campaign KPI reporting, dashboard visualisation, and downloadable reports.

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Viewing: All campaigns ยท 1 May 2026 to 30 Jun 2026

Total Sent-
Delivered-
Bounced-
Delivery Rate-
Open Rate-
Click Rate-
Revenue-
Overall Performance Status-

Decision Insight

Generated from the fixed May vs June SQL benchmark.

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May vs June Benchmark

Organisation-wide comparison, independent of dashboard filters.

Revenue - vs previous period
Open Rate - vs previous period
Click Rate - vs previous period

Campaign Revenue Comparison

Revenue generated from campaign-linked sales.

Open and Click Rate by Campaign

Engagement rates calculated from delivered records.

Revenue by Product

Campaign-linked sales revenue by product.

Performance Trend

Monthly opens, clicks, and revenue from engagement and sales records.

Campaign Performance Table

Detailed SQL output by campaign.

Campaign Activities Sent Delivered Bounced Open % Click % Revenue

Overall May vs June Comparison

This table compares all June 2026 data with all May 2026 data.

Metric Current Previous Difference Result
Supporting activity and workflow details

Product Revenue Table

Product sales output from SQL.

Product Category Orders Revenue

Activity Performance Table

Activity-level delivery and engagement reporting.

Activity Campaign Channel Recipients Delivered Bounced Open % Click %

Data Workflow

How campaign data moves through the prototype.

  1. Campaign data is stored in Cloudflare D1.
  2. SQL queries calculate KPI results.
  3. The dashboard displays the results.
  4. CSV report can be downloaded for review.