Confirmed attempts, including bounces, across Email, SMS and WhatsApp.
Client
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Sum of recorded sales by sale date, in SGD.
How reporting dates and rates work
Dates are inclusive. Activity dates select confirmed sends and all recorded engagement for those sends, including later engagement. Revenue uses sale dates, even when the campaign ran earlier. Refresh includes historical corrections.
Delivery = delivered / confirmed attempts. Email open rate = unique opened Email recipient/activity pairs / delivered Email. Click rate = unique clicked recipient/activity pairs / delivered messages across all channels. Repeated opens or clicks count once per recipient and activity; assignments alone do not count.
N/A means there is no eligible denominator. Rate changes are percentage points (pp); changes below 0.5 pp in magnitude are labelled stable.
Comparison
| Metric | Current | Comparison | Difference |
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Monthly Engagement Trend
Current selection: confirmed message volume, Email open rate and all-channel click rate by activity month.
Monthly Revenue Trend
Current selection: revenue from sale records by month.
Client Comparison
Revenue and performance rates for the current authorised selection.
Revenue by Product
Product revenue for the current selection.
Campaign Performance
Showing the current filtered campaign results.
| Campaign | Delivery Rate | Email open % | Click % | Revenue |
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View more supporting output
Campaign Breakdown
| Campaign | Description | Status today | Activities | Sent | Delivered | Bounced | Email open % | Click % | Revenue |
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Activity Breakdown
| Activity | Campaign | Channel | Confirmed attempts | Delivered | Bounced | Email open % | Click % |
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Product Revenue
| Product | Category | Orders | Revenue |
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Monthly Performance Trend
Unique engagement by activity month; revenue by sale month.
| Month | Unique Email opens | Unique clicks | Revenue |
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